About NOVA, the school featured in this film:
At the time of filming in 1997, NOVA was in it’s heyday. Their slogan was “ekimae ryugaku” which means “study abroad, right next to the railway station”. While I was there, they were expanding like crazy, with new schools popping up at railway stations everywhere. Mine was right by the Shijo Kawaramachi Hankyu station in the heart of Kyoto. I was lucky to be working in a really young school. They start small, and quickly grow freakishly big.
The company mushroomed until in 2004, it had enrolled 410 000 students in 623 schools. However, just three years later they were bankrupt; 7000 teachers showed up for work one day to find the doors permanently locked.
So perhaps, in way, “Heartful English” has also become a eulogy to a once formidable institution that has left it’s mark on the lives of many young people of my generation. I call the film a personal documentary, which I believe is the best way to describe it. So while NOVA appears in the film, hard facts and details about the school and its rise and fall are not given.
So now you know.